Painting, sculpture, architecture, music, poetry, drama, dance, film and video… From the cave paintings dating back to as early as 33,000 BCE to the web videos found on YouTube today; from a bedside story a mother whispers to her infant to a Hollywood production involving vast amount of time, manpower and money, storytelling has taken different forms and continues to evolve. A story can be told in 2 hours or just as short as a second. It can be fictional or non-fictional; concrete or abstract. A good drama entertains and arouses tears and laughter. A good documentary has the power to inform, educate and inspire. A good advertisement adds values to a product, and creates emotional attachment with its customers.